Advertising is the soul of commerce. Business owners and managers who want to put their products in front of as many eyeballs as possible have to develop a solid marketing strategy and powerful tactics. However, having a good media mix isn’t always possible, as some types of advertising are very expensive, thus being accessible only to big corporations. Radio advertising is somewhere in the middle and has several pros and cons you must consider before making a decision. More expensive and less effective than online advertising, radio ads are definitely cheaper than TV commercials in Melbourne. Besides, they are much cheaper to produce, thus being preferred by small and medium businesses.
The biggest advantage of radio advertising is the low production price. All you need is a good script, a voice, and a few special audio effects, and you can create compelling ads that can help you sell more. The other advantage is the low price of the advertising itself. You can get a lot of exposure and an excellent share of voice without having to invest a lot of money. Besides, radio advertising offers an excellent flexibility. You can choose those radio stations that cater to your core audience. You can have your ads broadcast only in the time intervals when your targeted audience actually listens to the radio. You can choose the specific shows your best customers listen to. All these allow you to obtain a very good ROI from your radio advertising campaigns.
However, there are also drawbacks of advertising on radio. One of the major disadvantages is that you can’t show a product demo. Statistics say product demos sell. It is recommended that your potential customers see the product in action so that they can figure out its benefits. This is much harder to accomplish in a 30 seconds radio advertisement. Besides, most people are visual, which means they learn better when they see something rather than when they hear it. This insight makes radio ads less effective than video ones. This is one of the reasons that people prefer to do their own research on the Internet before buying any product or service. This type of traffic is more targeted. An SEO company also works with local businesses but focus on getting visibility through search engines rather than mass outreach. This type of inbound marketing is quite different to the radio marketing strategy which is broadcasted to a much larger audience.
When putting together your media plan, you need to weigh all pros and cons of radio advertising very carefully. You have to figure out whether the benefits outweigh the drawbacks. If your budget is limited, perhaps you can do much better by going exclusively online by choosing to invest in search engine optimization or even pay per click (PPC). However, radio advertising is so easy to target that it is worth considering. There are different radio stations, each of them with a different format and attracting a different type of audience. If you want to reach suburban moms, for instance, you can find them all on their favorite radio station. By advertising there, you increase your chances to get them know your products and seek for more information. Work with a reliable Adwords Melbourne agency to make sure that every dollar of your Ad spend budget goes to good use!
To learn more about online marketing if it will be more beneficial for your business, find a local digital agency that can provide a quote for their services and an estimate in anticipated revenue. To get started, here are a few SEO Companies in Melbourne that you can try:
You can also try educating yourself a little bit in this industry first so you can make an educated decision on the matter. This might be a slower approach and you might have to invest some time and energy into it, but it also means that you will be more confident and know exactly what to expect for your advertising dollars. There is a plethora of information available online about everything related to radio Ads, TV ads, online marketing or any other kind of advertising you are thinking about. But also keep in mind to verify the source of information.
A great way to get started is to to attend Meetups in your local area or city, hosted by experts in the field. For example, you can go a networking Meetup to meet other business owners who have invested in different kinds of marketing and talk to them about what their results have been like. Or you can go to a Melbourne SEO meetup to learn about search engine optimization and improving your website to get targeted traffic. Meetup events are a great way for both networking and learning.
Depending on your niche, another form of marketing is social media management. This does not simply mean advertising your business on social media websites. Rather this means, letting professional marketing consultants handle your business social media accounts so they can use their skills build your brand and get a following of your potential customers and clients. This gets people listening to you and is a long-term strategy that tends of pay off in the long run.
Ideally, you should aim for a media mix that includes, at least, three or four different channels. You can combine radio with online, outdoor and POS materials. You can also use radio ads to implement smart marketing tactics. Radio is excellent for short-term contests, so don’t be afraid to make use of it whenever you organize such giveaways for your followers.