Digital Radio Vs Traditional Terrestrial Radio

Traditional radio has been around for quite some time, often it is still nostalgic when to hear radio programming from the first half of the 20th century, the ones where the radio personalities almost sound the same, in a good way, and the music really takes you back. However, times have changed a lot since and where back in the day we only had access to a handful of channels on the radio that pretty much everyone listened to, now we have thousands of channels accessible from anywhere in the world.
Digital radio has changed everything, but it was necessary in order for radio, in general, to not only survive but thrive. Radio is far from being the chief broadcasting instrument nowadays, but it  has evolved to the point where there is a niche radio station for just about every topic, hobby, industry and niche. Think about satellite radio stations and how Sirius XM has continuously put out all kinds of radio stations to cater to people’s interests.

When it comes to digital radio, there are many ways in which it is handled. The first thing that you need to understand is that it all involves the ‘digital streaming’ process. Some of the broadcasts include the digital streaming of terrestrial or traditional radio stations. Radio stations themselves have had to make their streams available online in order to stay up with the times.

picture of an internet radio device

There are also, of course, digital radio stations that don’t start out as terrestrial radio broadcasts. These are Internet radio stations that have been developed in essence to further the advancement of radio in general and to make them available to everyone instead of just locals. Even though digital radio has taken over, terrestrial radio itself not only exists but continues to be an important part of the Australian culture.

Think about the evolution of television and how the TV industry affected radio back in the day. It’s possible one day that televisions as we know them will no longer exist. Who’s to say what radio would evolve to as time goes by. But for now, digital radio continues to thrive and be a special favorite of people who have moved to lands far away from where they grew up. Digital radio allows them to stay in touch with their culture, to hear the music they grew up with. It gives them a feeling of home that you just cannot get when living overseas.

There are, of course, digital forms of marketing such as Google Ads & Organic Search Engine Optimisation (also known as SEO).

There is a limit to the technology available when it comes to terrestrial radio, but digital radio can, of course, keep growing with technology. So you can expect more differences in the future, but you can also expect radio to stick around. Internet radio is also often less regulated, which is another difference that people do seem to like.

Radio has evolved a lot over the last few decades but continues to thrive despite technological advances and although other forms of communication and broadcasting such as social media and search engine marketing have become wildly popular, radio has maintained its stance. This means perhaps that people really relate to radio as a channel of news and current events. Radio advertising continues to be popular to this day even despite the popularity of Internet and digital advertising.